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Bacardi Oakheart Thumbwars
The client’s challenge
Create a simple and immediate sales-driving promotion that fuels the banter of a boys’ night, while firmly establishing Oakheart as a drink for the lads.
Our idea
A collectable 'Thumbwars' kit in which we rewarded customers with for every 2 serves, adding instant theatre to a boys’ night out and reinforcing the brand image.
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