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Glacéau Vitamin Water Jessie J
The client’s challenge
To drive trial and repurchase via the brand’s sponsorship of London 2012 – without focussing on sport! Jessie J was however their ambassador.
Our idea
We dressed bottles with the iconic Jessie J hairstyle to get attention, and appealed to our target market's interests by inviting them to win the chance to party with her during the games.
The results
A 27% increase in volume sales YOY (50% at Tesco) during the promotion and 17,000 entries.
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