Pringles Footbowl

The client’s challenge

Watching football and eating Pringles go hand-in-hand. Pringles wanted a presence in the home during the Euros 2016 without sponsoring the tournament, and bring across their brand promise "You don't just eat 'em, you get match ready with 'em"

Our idea

The Footbowl. An on pack promotion where 2 cans of Pringles gets you a bowl shaped like half a football. Pringles fans can use the limited edition Footbowl to lay Pringles chips neatly around a motion activated central speaker which replays recorded sounds. As you take a chip the speaker cheers, jeers and even celebrates a Pringooooal. You never know what you are going to get. The promotion ran in 31 European countries.